{"id":938,"date":"2025-09-12T12:25:33","date_gmt":"2025-09-12T10:25:33","guid":{"rendered":"https:\/\/businessmagazin.cz\/?p=938"},"modified":"2025-09-12T12:25:34","modified_gmt":"2025-09-12T10:25:34","slug":"platebni-metody-v-e-commerce-co-nabizet-aby-zakaznici-dokoncili-nakup","status":"publish","type":"post","link":"https:\/\/businessmagazin.cz\/platebni-metody-v-e-commerce-co-nabizet-aby-zakaznici-dokoncili-nakup\/","title":{"rendered":"Platebn\u00ed metody v e-commerce: Co nab\u00edzet, aby z\u00e1kazn\u00edci dokon\u010dili n\u00e1kup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V\u00fdb\u011br platebn\u00edch metod m\u00e1 z\u00e1sadn\u00ed vliv na konverzn\u00ed pom\u011br e-shopu. Pokud z\u00e1kazn\u00edk nenajde preferovanou nebo d\u016fv\u011bryhodnou mo\u017enost platby, m\u016f\u017ee z n\u00e1kupu jednodu\u0161e odej\u00edt.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d jsou platebn\u00ed metody d\u016fle\u017eit\u00e9?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ovliv\u0148uj\u00ed d\u016fv\u011bru a komfort z\u00e1kazn\u00edka<\/li>\n\n\n\n<li>Maj\u00ed vliv na m\u00edru opu\u0161t\u011bn\u00ed ko\u0161\u00edku<\/li>\n\n\n\n<li>R\u016fzn\u00e9 trhy maj\u00ed r\u016fzn\u00e9 preference (nap\u0159. v \u010cesku je popul\u00e1rn\u00ed dob\u00edrka, v N\u011bmecku faktura)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed platebn\u00ed metody v e-commerce<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1.&nbsp;<strong>Online platba kartou<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rychl\u00e1, pohodln\u00e1 a obl\u00edben\u00e1<\/li>\n\n\n\n<li>Umo\u017e\u0148uje okam\u017eit\u00e9 zpracov\u00e1n\u00ed objedn\u00e1vky<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2.&nbsp;<strong>Bankovn\u00ed p\u0159evod<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ni\u017e\u0161\u00ed n\u00e1klady pro e-shop<\/li>\n\n\n\n<li>Z\u00e1kazn\u00edci ho ale \u010dasto vn\u00edmaj\u00ed jako pomal\u00fd<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.&nbsp;<strong>Dob\u00edrka (platba p\u0159i p\u0159evzet\u00ed)<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>St\u00e1le obl\u00edben\u00e1 v n\u011bkter\u00fdch zem\u00edch (nap\u0159. \u010cR, SK)<\/li>\n\n\n\n<li>Vy\u0161\u0161\u00ed n\u00e1klady a riziko nevyzvednut\u00fdch z\u00e1silek<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4.&nbsp;<strong>Online pen\u011b\u017eenky a mobiln\u00ed platby<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PayPal, Apple Pay, Google Pay<\/li>\n\n\n\n<li>Rychlost a jednoduchost \u2013 obl\u00edben\u00e9 hlavn\u011b na mobilech<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.&nbsp;<strong>Odlo\u017een\u00e1 platba \/ n\u00e1kup na spl\u00e1tky<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nap\u0159. Twisto, Klarna, MallPay<\/li>\n\n\n\n<li>Zvy\u0161uje konverze u dra\u017e\u0161\u00edch produkt\u016f<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Jak vybrat vhodn\u00e9 platebn\u00ed metody?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zohledni c\u00edlovou skupinu a jejich preference<\/li>\n\n\n\n<li>Sleduj trendy v konkr\u00e9tn\u00edch zem\u00edch<\/li>\n\n\n\n<li>Vyhodnocuj v\u00fdkon jednotliv\u00fdch metod (konverze, opu\u0161t\u011bn\u00e9 ko\u0161\u00edky, n\u00e1klady)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Doporu\u010den\u00e9 platebn\u00ed br\u00e1ny<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010cesk\u00e9:<\/strong>\u00a0Comgate, GoPay, \u010cSOB, Global Payments<\/li>\n\n\n\n<li><strong>Mezin\u00e1rodn\u00ed:<\/strong>\u00a0Stripe, PayPal, Braintree, Adyen<\/li>\n\n\n\n<li>V\u011bt\u0161ina umo\u017e\u0148uje integraci do e-shopov\u00fdch platforem (Shoptet, Shopify, WooCommerce)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Shrnut\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nab\u00eddka spr\u00e1vn\u00fdch platebn\u00edch metod je kl\u00ed\u010dov\u00e1 pro dokon\u010den\u00ed objedn\u00e1vky. Zam\u011b\u0159 se na rychlost, d\u016fv\u011bryhodnost a variabilitu podle c\u00edlov\u00e9 skupiny.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdb\u011br platebn\u00edch metod m\u00e1 z\u00e1sadn\u00ed vliv na konverzn\u00ed pom\u011br e-shopu. Pokud z\u00e1kazn\u00edk nenajde preferovanou nebo d\u016fv\u011bryhodnou mo\u017enost platby, m\u016f\u017ee z n\u00e1kupu jednodu\u0161e odej\u00edt. Pro\u010d jsou platebn\u00ed metody d\u016fle\u017eit\u00e9? Nej\u010dast\u011bj\u0161\u00ed platebn\u00ed&hellip;<\/p>\n","protected":false},"author":2,"featured_media":939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"_links":{"self":[{"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/posts\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":0,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/posts\/938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/media\/939"}],"wp:attachment":[{"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/media?parent=938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/categories?post=938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessmagazin.cz\/wp-json\/wp\/v2\/tags?post=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}